Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models
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چکیده
منابع مشابه
Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models
Without sustainable competitive advantage firms have limited economic reasons to exist and will decline. Competitive advantage concerns the factors which provide competitive strength. This paper is based upon the resource-based view which considers firm resources to be heterogeneous and which believes that firms only have a small bundle of core resources irrespective of their overall performanc...
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ژورنال
عنوان ژورنال: Journal of Air Transport Management
سال: 2015
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2015.06.002